Why Company Culture Matters So Much In 2022

There isn’t a company around today that hasn’t faced huge changes in the past two years. From Fortune 500 leaders to your favorite corner bakery, everyone had to pivot, adjust, and find a new normal. 

If your business was successful at navigating the global pandemic, chances are you are now facing a whole host of new issues including hiring, supply chain constraints, and growing inflation.

Too many business owners are turning to numbers and spreadsheets to solve the problem. The real solution is so much more than that. The key to winning the current corporate war lies in one word: culture. 

Your company culture can make or break you. It is the difference between employees who are resilient, creative, and committed and those who walk away at the first sign of trouble. The organizations that succeed in this new battle will be those that rethink employee engagement and develop an employee-centric work environment. 

Why Culture is King 

Every organization has its own corporate culture. Your culture defines your business. It is the values and beliefs you work around. It is where decisions are made and changes hinge. A good and positive culture drives action and directs you towards success. “Business as Usual” no longer exists. It has to be more than it was, stronger than you thought, and more powerful than you can even imagine. 

5 Trends in 2022 Company Culture

Let’s look at five emerging trends to why workplace culture is taking center stage in 2022.

Trend #1: Tossing Out Timecards

Gone are the days of 8AM to 5PM. This is the first sign of outdated company culture. A Harvard Business School survey found that 81% of employees who have been working from home through the pandemic either don’t want to go back or prefer a hybrid schedule. Employees are demanding flexibility from their employers to allow them to maintain both flexibility and productivity. This new focus on flexibility also demonstrates that employers value their employee’s health and well-being. Embracing this new and permanent change in workplace culture can be the difference in whether your retention increases or turnover takes over.

Trend #2: Clear and Present Recognition 

When you embrace a hybrid or remote workforce, visibility becomes a problem. Suddenly there are no handshakes in the hallway or conversations over coffer. These small interactions play a huge role in company culture. Working alongside one another builds trust and provides insight into engagement and performance. One key component to being successful in this environment is recognition.

Recognition is critically important, in fact – 103% of workers are more likely to feel supported by organizations if they are recognized. As business owners focus more on survival, little things like appreciating employees start to slip. This may result in low morale, isolated employees, and contention across teams. When you create a workplace culture that celebrates recognition, employees notice. People want to work where they are seen and appreciated. This can attract and retain top talent more than salary and benefits alone. 

Trend #3: Investing in People over Things 

With shortages, supply chain issues, and slower response times – fewer companies are investing in new equipment, inventory, or office space. Instead, the focus has shifted to investing in people. While more teams take on new or challenging skills, employees need development and training to support their ever-changing roles. Many workers want to see an opportunity to broaden their skillsets. Especially the workforce of millennials who are young, energetic, innovative, and are always on the lookout for developing their skills.

As an employer, you can either support that opportunity and facilitate it – or risk losing your best talent. Without opportunities for advancement, employees may feel stagnant and unchallenged. By investing in professional development, employers ensure their teams remain at the forefront of industry trends and best practices. This makes employees more valuable, creates a sense of loyalty, and gives your company a competitive edge. When organizations invest in their employees, their abilities, engagement, and retention rates grow.

Trend #4: Less Meetings and More Technology

The meme, “this meeting could be an email” has gone viral spotlighting meeting fatigue and wasted time. When technology is well-integrated with a company’s culture, and meetings are kept to a minimum, there is significantly higher engagement and more connected culture. Meetings don’t connect people, culture does. With employees more dispersed than ever before, the role of personalized and integrated technology in workplace culture can’t be overstated. When applied correctly, less meetings and more technology establish a greater connection with the organization and one another.

Trend #5: Benefits that Matter

Every single company culture includes benefits for its employees. Offering medical insurance isn’t special or unique, it’s expected and boring. To truly create a culture that sets you apart, you need benefits that are both effective and meaningful. How to implement this depends on you as a manager and a leader. The right benefits package for your employees with increase engagement and productivity by giving your employees the support they need at home so they can focus at work.  Choosing the right combination of benefits, perks, and incentives is crucial. 

For the first time in global history, a worldwide pandemic has changed the game when it comes to company culture. No more is the boss in charge and his minions are subservient. In today’s workplace, the workers have the upper hand over employers. The demand for strong, cohesive teams is greater than ever. The need for creative and unique benefits reigns supreme. The right for the talent war is real, but the true victor is a company culture that engages, rewards and, most of all, inspires. This is where true growth happens and companies will soar over their competition.